Troy-Bilt SpaceSavr

Client: Troy-Bilt
Agency: Marcus Thomas, LLC
Project: SpaceSavr Video
Industry: Outdoor Power Equipment
Format: Video
Use: Web/Social Video

Challenge: Create a video to announce a new product coming in the Spring when it was currently the middle of winter.

Solution: Don’t hide the fact that the video is shot indoors but embrace it instead. The creative direction was to produce a video that was more “graphic” in nature and would best illustrate the unique storage configuration of the product. The set is completely practical and even the self-opening shed doors were manually operated and the result is a fun and colorful product introduction.