Client: KraftMaid Cabinets
Agency: Marcus Thomas, LLC
Project: Why KraftMaid
Industry: Home Renovation
Format: Video
Use: Web/Social Video
Challenge: Create a video that highlights KraftMaid’s finer qualities along with showcasing some of the products in a final environment.
Solution: A video that encapsulates the quality design and building processes of KraftMaid’s cabinets and a variety of beautiful images of complete kitchens. This video was created with some existing assets, but mostly from a comprehensive asset collection plan that involved multiple shoots. The shoots comprised both video and photo shoots on location in multiple KraftMaid facilities and in studios with complete kitchens specifically built for the shoots.